PlugShare and J.D. Power Join Forces For US Electric Vehicle Research
Collaboration will bring the first J.D. Power Benchmark Awards to the EV category
El Segundo | Oct 8, 2020
PlugShare, the leading electric vehicle (EV) driver app maker and research firm, announced a multi-year collaboration with J.D. Power, the global leader in marketing data and analytics, to co-develop research for the US EV marketplace.
Under the agreement, the firms will collaborate on a series of EV–oriented reports, with initial topics including the total ownership experience, charging at home, and charging in public. The alliance will give rise to the first-ever J.D. Power Benchmark Awards within the EV category, including for the performance of EV charging networks.
EV driver insights will be gathered by PlugShare’s PlugInsights panel of over 63,000 EV drivers, and the PlugShare mobile app, the world’s most popular community for EV drivers, now with over 1 million registered users. PlugShare is also collaborating with J.D. Power on research design and analysis.
The first reports from the collaboration are expected in late 2020/early 2021 and will be sold through J.D. Power. PlugShare will continue to provide custom research and published reports to clients outside the J.D. Power alliance, sold through PlugShare.
“We see 2021 as a true breakout year for EVs in the US” said PlugShare’s Chief Strategy Officer, Norman Hajjar. “It’s never been more important to amplify the voice of EV drivers to industry executives than it is right now, and this collaboration with J.D. Power will do exactly that”.
Added Dave Sargent, Vice President, Automotive Quality at J.D. Power, “J.D. Power has become the customer experience standard in many areas of the automotive industry. Our collaboration with PlugShare will create new standards that will help companies in the EV market understand their competitive performance and provide a better experience to owners. At the same time, it will help consumers make more-informed choices about EVs and related services.”
Based in El Segundo CA, PlugShare maintains the most comprehensive census of EV infrastructure in the world. They make the PlugShare app for iOS, Android, and the Web, the most popular EV driver app globally, in use by most drivers in North America and over 1 million EV drivers worldwide. PlugShare also provides sophisticated data tools, reports, custom consulting and comprehensive research on EVs for automakers, utilities, charging networks, government and the rest of the EV industry. It operates the world's largest EV driver survey research panel, PlugInsights, now with over 63,000 members.
ABOUT J.D. POWER
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.