Listen to the voice of the EV driver with PlugShare Research
Established in February 2013, our mission is to amplify the voice of the driver to automakers, utilities, regulators, charging networks, financial analysts, and the rest of the plug-in vehicle industry. We want the insights we uncover to light the road ahead for those who are creating tomorrow’s electric vehicles and services. We’re powered by our proprietary EV survey research panel, PlugInsights, now over 63,000 drivers strong, the largest in the world. We bring you custom survey and qualitative research design and analysis from the industry insiders who understand the EV landscape.
The Precision That Comes With Massive Sample Sizes
With extreme sample depth comes the ability to find exactly the segments you’re looking for. Make and model? Demographics? BEV or PHEV? Geography? Attitudes? Opinions? Other vehicles owned or leased? Behaviors? PlugInsights lets you slice and dice virtually any way you need to.
Valid Samples Make All The Difference
Data integrity matters. So we always try to make sure that our samples reflect the overall EV population. The key? We weight all samples to reflect the latest monthly sales figures for the EV installed base so that no driver group unfairly “outshouts” any other.
Survey Research Projects
Most of the work we do for clients is custom survey research. First, we consult with clients to help them define actionable research objectives. Then we create and program questionnaires, field surveys, analyze the results, and provide detailed reporting, along with deep strategic analysis.
Need to find drivers in a highly specific segment and geography for focus groups or one-on-one interviews anywhere on earth? We have detailed profiling data and contact information on all panel members, making recruitment a snap. We can moderate qualitative research, author guides/reports, and book facilities, too.
Collaboration with J.D. Power
PlugShare Research and J.D. Power are collaborating on a series of EV–oriented reports, with initial topics including the total ownership experience, charging at home, and charging in public. EV driver insights will be gathered by the PlugInsights panel, and PlugShare Research is contributing research design and analysis. To learn more see this announcement press release and “Questions and Answers About the PlugShare and J.D. Power Collaboration”.